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Fujifilm Announces Successful Install of Acuity Advance Select and Kongsberg Cutting Table at Simpsons Printing




Fujifilm North America Corporation, Graphic Systems Division has recently installed industry-leading print solutions, including the Acuity Advance Select at Simpsons Printing, a Rapid City, South Dakota-based print provider, family owned since 1965.

Simpsons Printing combines the craftsmanship, personal attention, and accountability of a family-owned and operated business with state-of-the-art technology and capability of an industry leader. They pride themselves on the longevity of customer relationships and the quality of their printing.

“With the Acuity Advance Select, we have exceeded our customer’s expectations,” said Jon Simpson, vice president, Simpsons Printing. “It creates a whole new way of thinking about graphics, it’s no longer just CMYK on white paper; we are now so much broader in our capabilities. I don’t know of a more flexible press on the market in this category.”

The Acuity Advance Select is the ultimate UV inkjet flatbed platform for printing on rigid, flexible and roll media, delivering near-photographic quality images across a diverse range of creative print applications. Featuring the latest in technology, the Acuity Advance Select delivers superb performance with an attractive price-point, allowing an affordable investment with many upgrade options.

Simpson visited the Fujifilm Technology Center in Kansas City, and valued the hands-on experience. With their previous equipment, Simpson said the ink sets and substrates didn’t work well for them, and the machines didn’t operate properly. Taking their business to the next level was a key priority.

“The Acuity Advance Select six channel press and UV technology was the best fit for us, as we print a lot of rigid substrates, but also wanted other options too,” said Simpson. “The Acuity Advance Select offered us the broadest range of materials to print on, and at the price point we wanted.”


Simpsons Printing invites customers inside their facility to see how large format works, and customers are very impressed with the capabilities on their new UV inkjet flatbed. This in-turn brings in new jobs, including a very noticeable increase in sales growth every month, as this is the only flatbed of its kind in their immediate area, according to Simpson.

The Kongsberg Cutting Table has been a ‘tremendous’ asset to this third generation printer.

“We also looked at cutting options, and I said to myself, how are we going to finish all these new jobs without a cutting table, it was a no-brainer to get the Kongsberg,” added Simpson. “Because so much we print is contour-cut, not just a rectangle or square; lots of die cutting. The table has opened all sorts of new doors for us. Having the Kongsberg and the Acuity Advance Select together, they go hand in hand, and are so intertwined. You can’t have one and not the other to be able to do the jobs we manage. I can’t imagine not having my cutting table; I use both machines on literally every job.”

Prior to their install of the Acuity Advance Select and Kongsberg Cutting Table, Simpsons Printing had no involvement in packaging, labels, adhesives or digital die cutting.

“We experienced a tremendous amount of learning in a short amount of time, including workflow, and thinking outside the box,” stated Simpson. “We’ve gained all sorts of new customers and new opportunities. Each day there are always new jobs coming in and customers asking new questions about potential new projects, including jobs that customers previously outsourced out of state, and now we can do it at our shop which is taking us in a whole new direction.”

Business has changed at Simpsons Printing, as they are now managing jobs that were not possible until they installed the Acuity Advance Select.


“All day every day we are now printing on clear substrates with white ink, and plastics and self- adhesives and others that we never dreamed of printing on,” said an excited Simpson.

This shop runs a lot of white ink, and the jobs where they utilize clear ink are “impactful and dramatic,” says Simpson, adding “the Uvijet KI ink color consistency and appearance is incredible.”
Simpsons Printing boasts many long-term employees, has a history of community involvement, and the recipient of many awards, including ‘South Dakota Family Owned Business of the Year.’

“We have a great relationship with Fujifilm as our print supplier. They are well respected in inks, consumables, and have a great service team and network to keep us up and running and expanding,” concluded Simpson.

To find out how Fujifilm Graphic Systems can help your business meet future challenges, improve quality and reduce costs, please visit:
To learn more about Simpsons Printing, please visit:

About Fujifilm
Fujifilm North America Corporation, a marketing subsidiary of Fujifilm Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. Fujifilm Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at
Fujifilm Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit




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