EFI Hosts First DirectSmile User Conference

Approximately 100 EFI DirectSmile cross-media customers attended EFI’s first DirectSmile user conference August 27-28 in Berlin. Print providers, advertising agencies, and marketing service providers from 15 countries on three continents met to share ideas, find inspiration, and get insights for the development of their cross-media business, according to the company, as well as share feedback on the current and future development of the DirectSmile software.

The first day of the event included seminars on the latest EFI DirectSmile software and a keynote from Magnus Kristiansen, a user from Norway. Day two featured a Cross Media Campaign Lab, where attendees learned how to build a Facebook application, and a Business Track session on selling and marketing cross-media campaigns. During this session, EFI DirectSmile users Manfred Senn from Mapro in Switzerland, and Mikael Kuniholm from EO in Sweden, shared case studies from their regions.

EFI plans to merge the EFI DirectSmile conference into its annual Connect user conference. Connect 2015 will take place at the Wynn Hotel in Las Vegas, January 20-23. For more information or to register visit www.efi.com/connect.