DigitalEdge News: August 16-22

Smithers Pira Announces DPP Europe Speakers
August 16, 2017

Smithers Pira has released the speaker lineup for the conference, set for December 5-7 in Berlin. The event offers market updates, case studies, technology developments, and more through 21 presentations across four sessions:

• Brand Owner Perspectives and Consumer Engagement, featuring Unilever, Nestlé, Coca-Cola, and more
• How Digital Print Drives Growth in Flexible Packaging and Labels – Real Life Case Studies, with presentations from Armor Industrial Inks Lab, Landa, Xerox, and more
• How Digital Print Drives Growth in Folding Cartons and Corrugated Packaging – Real Life Case Studies, including presentations from Bobst, Konica Minolta, Kodak, and others
• Pre-Press, Workflow, and Embellishment, with speakers from Scodix, GlobalVision, and adphos Digital Printing

Additionally, Smithers Pira will host a half-day workshop on the Adoption of Digital Print into on December 5. View the full program at the conference website.

3M Wraps at the ESPN Summer X Games
August 21, 2017

As part of its “Wrap Your Ride” campaign, 3M brought in three local installers to do live wrap demos on a Toyota Tundra at the 2017 ESPN Summer X Games, held in July in Minneapolis. Brand Ink, Creative Color, and FlipSide Graphics provided wraps printed on each shop’s HP Latex printer: a 570, 360, and 26500, respectively. Materials used included 3M Wrap Film Series 1080, 3M Opaque Graphic Films, 3M Print Wrap Film IJ180mC, and 3M Scotchlite Print Wrap Film 780mC-10R. More than 100,000 people attended the games.