Digital Signage Expo 2014 to Feature Platt Retail Institute’s Retail Forum – Omni-Channel & The Future of Retail

Atlanta – Digital Signage Expo (DSE), the world’s largest International Tradeshow and Educational Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will feature Platt Retail Institute’s Retail Forum, Omni-Channel & The Future of Retail as a full-day, pre-show educational opportunity.
PRI’s Retail Forum, to run from 9:00am – 5:00pm, is one of nine pre-show educational programs to be presented on Tuesday, February 11, 2014. PRI’s all new Forum will focus on:

• Retail Omni-Channel Adoption, Integration, and Emerging Trends.
• How Successful Retailers are Providing an Omni-Channel Experience for Customers.
• Envisioning the Retail Store of the Future.

The full-day program will feature eight modules presented by digital signage and retail industry professionals from organizations such as AT&T, Intel, International Dairy Queen, LensCrafters, Luxottica Retail, MGM Resorts International, Microsoft, Sprint and Universal Parks, including two panel discussions. (For the full program list see: http://www.digitalsignageexpo.net/pri-retail-forum-omni-channel-and-future-retail).

Steven Keith Platt, Director and Research Fellow at PRI said, “This immersive full-day program is designed to help attendees learn how the retail paradigm is changing, what technologies are essential, and how retailers can create brand unity and enhance the customer experience by implementing an omni-channel approach.” He added, “Adoption of customer-facing technology is no longer optional. It is important for retailers to understand and implement technologies to build a competitive advantage, meet customer needs, and deliver a more effective and satisfying consumer experience.”

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE said, “Digital Signage Expo is pleased to include this timely Platt Retail Institute program among a rich variety of in-depth pre-show educational opportunities that allow attendees to explore different facets of the digital signage industry.”

Registration for PRI’s pre-show forum, all of DSE’s Tuesday, February 11th pre-conference seminars, or any of the DSE 2014 educational conference seminars on Wednesday and Thursday, February 12th and 13th is now available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Platt Retail institute
Platt Retail Institute (PRI) is an internationally recognized consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies to integrate various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research.

About Digital Signage Expo
Digital Signage Expo, held at the Sands Expo & Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2014 program will be comprised of 11 pre- and post-show educational events, 28 general conference seminars, as well as 60 targeted Industry Roundtable Discussion Groups and 28 free presentations staged in on-floor theaters.