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The Long Haul

When one motorsports team realized their race car hauler was a giant moving billboard, they made sure to capitalize.

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CAPSTONE MOTORSPORTS’ massive 55-foot race car hauler needed to become a branding masterpiece to promote their new, dynamic racing team. John Allen, founder and owner of Capstone Motorsports, trusted 3M’s Wrapmate, a nationwide online design and installing service, to get the job done. Jason Johnson is an installer within Wrapmate’s network and owner of Summit Graphics in Commerce City, Colorado. He took on the trailer project for Capstone and exceeded expectations.

“Capstone had just become a reality in those last three or four months, and it’s one of the reasons why we ended up wanting to showcase our brand,” says Allen. “As far as the design process, it probably went smoother and quicker than any wrap design I’ve ever had.” Summit Graphics used a Seiko M64 printer onto 3M IJ180CV3 graphic film with 3M 8518 Scotchcal Overlaminate to complete the installation. Capstone Motorsports plans on transporting their two Mercedes AMG GT4 race cars out West for big events, while adding sponsor logos to the hauler as they come in.

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