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ASI Show and ST Media Group Launching New Signage + Decoration Pavilion




TREVOSE, PA – December 18, 2013 – The ASI Show™ and ST Media Group International today announced they have entered into an agreement to cooperate on the launch of a new Signage + Decoration Pavilion at ASI’s Chicago trade show July 15-17, 2014 at McCormick Place.

The Signage + Decoration Pavilion will feature equipment, consumables, software and supplies related to sign manufacturing, promotional product decoration, apparel decoration and wide-format digital printing of graphics. In addition, visitors can also take advantage of special education workshops devoted to expanding or entering new businesses as well as interactive demonstrations on a variety of decorating processes.

The ASI Show Chicago is the largest ad specialty event of the summer, typically attracting more than 4,000 distributors from nearly 2,000 firms. The 2014 Chicago show will feature a keynote by internationally recognized graffiti artist, author and entrepreneur Erik Wahl, as well as a half-day education program by renowned leadership expert Stephen M.R. Covey.

The ASI Show hosts trade shows in five cities per year (Orlando, Dallas, Long Beach, New York and Chicago), annually attracting 20,000 attendees and the most distributors of any industry event. Each show provides a complete trade show experience, featuring a full education conference, networking opportunities and a manageable one-floor/one-hall layout.

ST Media Group International, Inc., of Cincinnati, OH serves the visual communications industries with trade publications, branded websites, a custom book division and industry events. Its trade publications reach more than 200,000 readers worldwide in the signage, graphics, retail, package-design and hospitality industries.

“ASI is delighted to launch a brand-new pavilion with ST Media, a family-owned company with vast experience managing customer and supplier relationships,” said Timothy M. Andrews, president of The ASI Show and president and chief executive officer of ASI. “The new pavilion is a great way to provide a one-stop destination for entrepreneurs interested in expanding their existing business or branching out into new business opportunities provided by adjacent markets. I encourage everyone attending the Chicago show to stop by.”


“ST is excited to be partnering with ASI to bring this new pavilion to life,” said Tedd Swormstedt, president of ST Media Group International. “ASI’s 50-plus year history in the advertising specialty market and ST’s 100-plus years serving the signage, decoration and graphics markets make for a very powerful combination. We see tremendous synergies between our core markets and a great opportunity to help professionals in both our audiences discover new opportunities and possibilities.”

Official media sponsors of the new pavilion will be ST Media’s The Big Picture and Screen Printing magazines and Signs of the Times, along with ASI’s Wearables and Stitches magazines.

ST Media will invite pre-qualified industry professionals to visit the pavilion and attend The ASI Show. Most prospective attendees are successful business owners or operators in the screen printing, sign and wide-format printing industries who are either already offering promotional products or who are interested in adding them to their existing lines.

ASI members interested in buying advertising or sponsorships for the new pavilion can contact Karen DiTomasso, ASI’s vice president of sales for The ASI Show, at [email protected]. For exhibit sales and ST Media Group advertising contact Murray Kasmenn, senior VP of sales/group publisher, at [email protected].

About The ASI Show
The ASI Show was created for active ASI member distributors and suppliers, and attracts more distributors than any other industry show, with 20,000 attendees. Offering a full education conference, networking opportunities and a manageable one-floor/one-hall layout, The ASI Show provides a complete trade show experience. In five host cities per year (Orlando, Dallas, Long Beach, New York and Chicago), The ASI Show is ideal for advertising specialty businesses searching for new ideas and new business. Additionally, The ASI Show runs the Advantages Roadshow, the ad specialty industry’s most popular traveling show, and fASIlitate, ASI’s hosted buyer event.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.


About ST Media Group International
Located in greater Cincinnati, OH, ST Media Group International serves the visual communications industries with trade publications reaching more than 200,000 readers, branded websites with over 125,000 average monthly visits, a custom book division and industry events including, BDNY (Boutique Design New York), BDwest (Boutique Design West) and the IRDC (International Retail Design Conference), drawing more than 7,000 annual attendees. Media brands include Signs of the Times, Screen Printing, The Big Picture, Signs of the Times & Screen Printing en Español, VMSD (Visual Merchandising and Store Design), Boutique Design and Package Design. For more information, visit





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