Case Studies
Interactive Advertising Brings Golf to Citygoers
OBIE award finalist pushes the limits of OOH.
The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.
Mohegan Sun's “Drive Competition” featured an interactive golf game that turned the heads of passersby and made them stop and take a swing. Agented by Taxi NYC and Monster Media, the advertising campaign was a finalist in the Video & Interactive Content category.
Check out other “” from 2015:
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Our Big Products for May/June Are Here
UPM Raflata Sustainable Self-Adhesive Paper/Film Products
Epson SureColor P-Series Printer
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