Xerox purchases XMPie

Xerox Corporation has agreed to acquire XMPie for $54 million. The privately held company is a provider of variable-data software to produce personalized marketing materials. Xerox has been XMPie’s largest reseller because its technology dovetails nicely with the company’s iGen3 Digital Production Press line.

“Through this acquisition we are bringing the intelligence of data collection together with the quality of digital printing to provide complete, measurable solutions for multimedia marketing campaigns,” says Ursula M. Burns, president, Xerox Business Group Operations.

XMPie will maintain its brand name and function as a standalone software unit, continuing to serve the graphic-arts market and supporting current customers and business partners, as well as Xerox. Jacob Aizikowitz will head up the unit, reporting directly to Burns; Aizikowitz is a founder of XMPie and has served as its chairman and chief technology officer since April 2005.

Founded in 2000 and funded by Jerusalem Venture Partners, XMPie is a global operation with about 60 employees. XMPie will keep the company’s headquarters in New York and its research and development facility in Netanya, Israel. The vast majority of XMPie employees are expected to join Xerox.

XEROX

www.xerox.com

XMPIE

www.xmpie.com