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Watchfire unveils web-based sign content management tools




Watchfire Signs has unveiled Ignite OPx, a new mobile application for managing LED sign content. The new mobile application works as an extension of Watchfire’s newly updated Ignite desktop software. Together, these tools sync automatically from the desktop to the mobile application and back, allowing sign owners access to their content library and sign schedule, as well as sign diagnostics, from virtually anywhere.

The browser-based Ignite OPx application uses wireless broadband for communicating with the Watchfire LED sign. Watchfire offers an exclusive data plan through Verizon Wireless that allows customers to purchase 3G data at below market prices. Through cloud computing, customers can enjoy the convenience of sign content management using a smartphone, tablet, laptop or desktop computer with internet access.

Because Ignite OPx is a web-based application, there is nothing to install. It works with any modern browser on all major mobile platforms. Using the app, sign operators can replace and rearrange content playlists, update their schedule, and access mobile diagnostics from their handheld device. Changes are saved and synced automatically with Ignite desktop software so that users never have to worry about versioning or duplicating work.

Watchfire’s Ignite desktop software has long been industry’s most easy to use digital sign content management system. Featuring over 1,000 free still and animated images, Ignite allows novice users to create professional looking messages within an intuitive user interface. For the more advanced user, Ignite offers the ability to create dynamic content that integrates social media or RSS feed information. When paired with an internet-enabled Watchfire sign, users will also have access to powerful diagnostics and on-the-go updates through the Ignite OPx mobile application.

“This updated version of Ignite and the Ignite OPx mobile application were developed together to provide customers with an easy to use mobile version of Ignite. Their changes in the app will sync to their installed desktop software and vice versa. We’ve made sign diagnostics more accessible, and we’re providing a really simple way to adjust sign content from anywhere – anytime,” said Dave Warns, Watchfire’s vice president of On Premise Sales. “Ignite OPx brings new technology to the digital sign market and provides a foundation for how content management can allow customers to easily organize marketing campaigns from anywhere.”

Watchfire conducted demonstrations of Ignite OPx’s capabilities for their dealer partners at the ISA Sign Expo in Las Vegas, and will provide additional training for sign company partners with a webinar later this month. Online help and tutorial videos will also be available from within the application.




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