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True Tales

This Customer Just Had No Idea Who She Was Speaking With

Does the president of the company even have a manager?





A YOUNG LADY with no print experience or understanding walked into our business. Our sales team was out and I thought instead of having her wait, I would help her. I tried to explain why her file would not work at the scale she requested and went up to the second floor to have one of our graphic artists print a piece of paper so she can have a better understanding. She was frustrated, and she asked the front office to speak to my supervisor. My office manager came to get me … I explained to [the client] that I was the president! I then said, “If you want to report me, you would have to call my mother.” I wanted to tell her she was a sexist #$@&%*! — she was expecting a man!

True Tales are true stories from the front lines of the wide-format print business and are provided by Big Picture’s Brain Squad.


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If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.



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