Line Time

These 2 Simple Words Will Add Clarity to Any Sales Presentation

Keep them close by after you name a specific product feature or use technical jargon.

Published

3 years ago

June 21, 2022

Big Picture Staff Big Picture June-July 2022

when to use it: Add these words to any sales presentation after a product feature has been identified. You can say these words out loud, or you can say them inside your head.

why? Creating this habit will bridge you into language the customer can see in their mind, says Wizard of Ads Roy Williams. Williams offers this example: “This blade is made of Maxamet steel, which means you’ll never have to sharpen it.” “This substrate can handle sun exposure up to three years, which means you won’t have to worry about damage for your three-day event in Las Vegas.”

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Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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