Connect with us

Editor's Note

The Expert Novice

My experience as a first-time customer.




WHAT IF I told you in nearly a decade of covering wide-format print, I’ve never been a customer of wide-format print?

When I first started at Big Picture, I didn’t know anything about wide format. I was just as confused as the people who were sending me emails asking for showtimes at a movie theatre with the same name as the magazine. (The cinema served Bloody Marys during Sunday matinees, so it does sound like something I’d be interested in.) With time, hard work, and your support, I’ve grown to better understand and love all things wide-format digital print. So, one may think I’ve worked with a print shop at some point to create something for myself, my home, my friends, or my family.

My first time as a true customer, from design to consult to print to install, happened this year. My husband started a bicycle business in Panama City Beach called Bikes, Bagels, & Brew (aka B3ars). He rents, sells, and leads an eight-mile bike tour from a brick-and-mortar within eyesight of the Gulf of Mexico. The previous tenant left a white surfboard with neon-green lettering that says RENTALS, giving each passerby a small hint as to what’s offered. What he really needed though was a sign to complement the board. Something to grab tourists’ attention, leaving nothing to the imagination. I did some research on local print shops and landed on Coastal Impressions Screen Printing & Sign Shop. To learn more about this fun, personal side-project of mine, head to

Smart Tips From This Issue

  1. When printing graphics for a space outside your city – or even country – research the area to bring in local, regionalized elements. (The Big Story, page 18)
  2. Dig into your side hustle. It can most certainly become a full-fledged business. (Special Feature, page 24)
  3. Know the difference between circular knits, warp knits, and wovens. Your printers and your clients will thank you. (Big Business, page 34)
  4. Don’t sleep on QR codes. Integrating them into your customer’s graphics will help build their brand. (Big Business, page 40)



Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.

Promoted Headlines





Most Popular