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ISA International Sign Expo 2023 Recap

More than 17,600 attended, about 87 percent of 2019’s record total.




The Wrap Experience at ISA Sign Expo 2023. The Wrap Experience at ISA Sign Expo 2023.

The International Sign Association (ISA; Alexandria, VA) has reported that the ISA International Sign Expo 2023 closed in Las Vegas with attendance exceeding expectations and surpassing 17,600. This was about 87 percent of 2019’s totals, which was billed as a record year, according to a press release from the association.

In addition to the attendance, exhibitors reported strong sales with many expressing that the quality of the attendees on the show floor was exceptional, also per ISA.

At the event, manufacturers who had not exhibited in 2023 were asking about securing booths for 2024, which is already approaching 75 percent sold out. The enthusiasm was high as well, with a number of special events sold out well before the event occurred, including ISA Rocks: The Industry Party sponsored by Roland DGA, education sessions and bootcamps, and Sign Research Foundation’s experiential tours.

Attendees were able to experience the gamut of the sign, graphics and visual communications industry, including a first look at the revolutionary direct-to-film printers, the latest in LED technology, vehicle wraps, workflow automation and architectural sign components. Exhibitor-led education sessions on the trade show floor — in the Learning Lounge — were popular, with many standing-room only. Women Leading the Industry, sponsored by Pattison Sign Group, brought hundreds of women and allies together to learn and network — all per the press release from ISA.

“We could feel the energy building as we headed into Las Vegas,” Lori Anderson, ISA president and CEO, is quoted in the release. “As the doors opened to the trade show floor, crowds of attendees were lined up at both entrances, ready to get a look at the latest products and innovations that would transform their businesses.”

ISA International Sign Expo 2024 is set for April in Orlando, FL. Registration opens in the fall.


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