Case Studies

Horn of Plenty

Arno Coenen's delectable images stretch 40 meters above shoppers, residents, and commuters at the new Markthal Rotterdam.

Published

9 years ago

March 11, 2015

Big Picture Staff

Markthal Rotterdam is an all-in-one shopping, working, and living space that sits underneath a 40-meter-high arch made of natural stone and glass windows, covering an area the size of two large soccer fields.

“Horn of Plenty” by artist Arno Coenen features images of oversized produce that line the interior walls of the mixed-use development. Designed by Rotterdam architectural firm MVRDV with property developer Provast and architect Winy Maas, the indoor market opened last October in the Netherlands.

TS Visuals (www.tsvisuals.nl), a specialized hard-substrate printing company based in the Netherlands, printed the images onto 4000 coated aluminum panels each measuring 1.5 x 1.5 meters. Individually designed by the shop’s research department, the panels are lightfast, bendable, and can be cut into any shape imaginable.

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.