Drytac Launches 'Swap Boring for Bold' Campaign at GlobalShop 2014

GlobalShop 2014, the world’s largest annual event for retail design and shopper marketing, marks the official launch of “Swap Boring for Bold,” a new marketing campaign from Drytac that focuses on its adhesive solutions for retail environments. Held March 18-20 at the Mandalay Bay Convention Center in Las Vegas, Nevada, GlobalShop connects important decision makers in visual merchandising, store design and retail marketing industries. Drytac will feature its window, wall and floor print media during the show at booth #2047.

ViziPrint and ViziPrint Impress, printable window films for bold, vibrant window graphics, will be prominently displayed alongside WallTac™ and FloorTac™, Drytac’s latest adhesive solutions for wall and floor graphics. Attendees will have the opportunity to demo each product line, ask questions and receive printed samples to share with colleagues.

“We are excited to once again exhibit at GlobalShop and to introduce products that have been specifically developed to fit the needs of the retail marketplace,” states Marc Oosterhuis, Drytac President. “GlobalShop attendees are of special interest to us because they have a keen eye for material that is both visually appealing and functional.”

“GlobalShop is the single most important business building venue for retailers of all size and scope. Whether visiting exhibitors to see the latest innovations, or attending any of the 23 conference events, sessions and workshops to learn best practices, there is something for everyone,” said Doug Hope, Vice President, Content, Emerald Expositions, which produces the show. “With so many opportunities to interact and learn, no one will be leaving money on the table on this Vegas trip.”

GlobalShop 2014 is poised to reach record attendance this year and will feature innovative products for retail merchandisers and designers alike. Conference activities and networking opportunities will also be offered in conjunction with the exhibition.

To learn more about the show or the products that Drytac will be presenting, attendees may visit http://www.globalshop.org or access GlobalShop Connect.

About Drytac
Drytac is an international manufacturer of adhesive-coated products, including graphic films, window films, double-sided tapes, self-adhesive print media, label stock, industrial adhesives, and heat-activated and pressure-sensitive laminates and mounting adhesives. Drytac can also create unique customized adhesive products to customer specifications. For more information, please visit www.drytac.com.

About GlobalShop
GlobalShop is the largest annual store design and at-retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993. GlobalShop’s conference program is led by top retail experts, who provide insight, advice and best practices on how to create sustainable brands that resonate with consumers. GlobalShop is produced by Emerald Expositions, presented by design:retail magazine (formerly DDI) and sponsored by ARE, the Association for Retail Environments. For more information, please visit www.globalshop.org.