It seems that the 2016 OBIE Award winners in the Individual Execution: Billboard category had something to prove: Billboards can be so much more than a boring rectangle on the side of the highway.
Gold OBIE: Race Day Set Up
Creative agency: Moroch
Advertiser: McDonald's
Gold OBIE: Refresh
Creative agency: Moroch
Advertiser: McDonald's
Gold OBIE: #WhatsUpWithMarcia
Creative agency: BBDO
Advertiser: Snickers
Silver OBIE: Jurassic World – Hollywood & Highland Take-over
Creative agencies: Universal Media Team, Kinetic Worldwide
Advertiser: Universal Studios
Silver OBIE: Toothbrush
Creative agency: Adams Outdoor Advertising
Advertiser: Terrery Dental
Finalist: Peanuts
Creative agencies: Ten30 Studios, Drissi Advertising
Advertiser: 20th Century Fox
Finalist: The Welder
Creative agencies: Rogue Fitness, Orange Barrel Media
Advertiser: Rogue Fitness
Finalist: Before + After
Creative agency: Tombras
Advertiser: Tombras
Finalist: Burning the Base Path
Creative agency: Walz Tetrick
Advertiser: Kansas City Royals
Finalist: #WeAreJordan All-Star 2015
Creative agency: Wieden+Kennedy
Advertiser: Jordan Brand
Finalist: People Powered Billboard
Creative agency: Baldwin&
Advertiser: Red Hat
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media