Editor's Note

Ready to Grow?

Let’s work together to get your business to the next level.

Published

4 months ago

January 13, 2024

Marcia Derryberry Big Picture Jan/Feb 2024

HI PRINTERS!
Got a minute? I wanted to introduce myself as the new editor in chief of Big Picture magazine and its related editorial products. I am beyond thrilled to be driving the editorial direction of this esteemed publication, which has been serving the wide-format printing industry for nearly 30 years. But who am I? I’m a seasoned veteran of the printing industry, albeit somewhat of a newcomer to wide-format printing. But I’m here to learn!

My experience lies in the textile printing marketplace, having served as the editor of award-winning Impressions magazine for 21 years and spent my first 12 years holding every editorial position on the publication. I also was the content development director of the Impressions Expo (formerly Imprinted Sportswear Show or ISS) award-winning conference program. This month marks my 36th year as an editor for the printing industry, which I have a huge passion for. So I’ve got street cred.

But I do have some things to learn. And that’s where you come in. While I’m not here to overhaul the editorial direction Big Picture has built with its multiple editorial awards and years of providing vital technical and trend information, I’m looking to expand on these topics to help you take your business to the next level. We’ll still be running articles by the regular columnists you’ve come to know and love as well as adding some new voices to add their perspective on important topics.

I’d love to hear your feedback; whether that be comments, suggestions, or ideas … so just share your thoughts. Shoot me a note and I’m here to listen and put things into action.

I also welcome you to join our Brain Squad VIP survey group, which is vital to keeping the editorial fresh and relevant. It’s as simple as signing up at bigpicturemag.com/brainsquad.

Smart Tips From This Issue

Don’t get stuck. “Decide what success and failure would look like before you launch an initiative,” says one business guru. Build an exit strategy into a project to ensure doomed or resource-sucking efforts do not drag on. (Special feature)
De-stigmatize failure. Create a Heroic Failure award, Failure Walls, or even a Failure Hour meeting devoted to improving things that went wrong. (Special feature)
Share details about costs and profitability. Don’t do so and employees will draw their own conclusions. Instead clearly show staff how you make money. (Culture + Engagement)
When is the best time to ask a customer about their budget? Put it off as long as possible — or if you can manage it, never ask, says sales trainer Dave Richardson. (Ask Big Picture)

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