Print Pros Share Their Tips for Building Stronger Word-of-Mouth

QUESTION:

Do you or don’t you do anything specific to drive word-of-mouth?

YES: 69%

• Our philosophy is “We expect our airline pilots to be 100% correct”; our customers expect no less. Digitype always delivers on the promised date or before and fulfills highest quality expectations. — David K., Tualatin, OR 
• Make a quality product at a reasonable price. People know I hate making a bad sign that falls apart, I would rather them come get new signs or suggest a friend. — Britt H., Nucla, CO
• We spend a lot of time reaching out to clients to spread the word to their circles of influence. We also spend a lot of time and effort at networking at B2B organizations and events to educate them, acting both as impartial sales staff and as cheerleaders for our brand. We do, occasionally, offer non-profits and some organizations a discount on event specific signage in exchange for brand placement of our logo and website and also ask for referrals. Really, the best way to do this is to do quality work, never cut corners, and always provide an excellent customer journey.  The word of mouth will flow! — Derek A., Columbus, OH
• Ask for referrals. Also, doing the best job you can every time. Be the person you wish was helping you if you needed it. — Morgen M., Seattle, WA
• Yes, just talk and interact with clients on a daily basis.  Help them. This will be extremely fruitful over time. — Aaron H., Bloomington, IL

NO: 31%

• I’m in need of this type of service but don’t have the knowledge or time to focus on it. — Tommy M., Bronx, NY