A “No” Challenge, a Day for Singles, and More November-December Calendar Dates

1 People pleaser? Take the 30-Day NO-Vember Challenge. Every day, say no to one thing — be it a request for your time, a plea for a discount, or a job with a lousy return. In any situation that would trigger a reflexive “yes,” pause and offer some variation of “that doesn’t work for me.” The impact might be profound.

11 In a few short years, Singles Day has become the world’s largest retail sales day. A consumer juggernaut in China, it is slowly catching on in the U.S. Remind your retail customers about the increasing importance of this day and suggest they get a jump on rivals by promoting.

DECEMBER

21 Today’s the day when the light half of the world relinquishes to the dark half. Nope, it’s not a Star Wars episode, it’s the Winter Solstice. Winter is here. Welcome the season and your customers with a mug of warm brew.

31 Farewell 2024. New Year’s Eve means “Auld Lang Syne,” well-deserved toasts to your hard work and success this year … and resolutions for 2025. Think big (a brand-new category of service for your business?) and small (commit to 10,000 steps, floss daily, join Big Picture’s Brainsquad). It’s going to be a terrific year.