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New Facebook Group Connects Women in Sign Industry

Creating or joining Facebook Groups are surprisingly great ways to increase business or connect with like-minded individuals.

Wendy Graves, president of inSIGNia Wholesale, wanted to do both, so she launched Women in Signs, Etc. (WISE). The private Facebook group for women was created to uplift, empower, and learn from all women in the sign industry.

“The E, in WISE is for Etc.,” says Graves. “This is important because we cover more topics that are important to women. You may have a limited or an abundance of knowledge … the other ladies in the amazing industry will need your expert guidance to make a difference for the next sign generations to come.”

Graves also launched a podcast of the same name, which she shares on the Facebook and LinkedIn group pages. You can listen to the podcast on Spotify and Anchor.

Learn how to launch an online community here.

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.