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Nationwide Ads Feature Wide-Format PSP

CR&A Custom appears in a new commercial touting the benefits of working with U.S. Small Business Administration.




CR&A Custom, a lager-format printer in L.A., is the subject of a 30-second U.S. Small Business Administration (SBA) television ad appearing in all 50 states and Puerto Rico.

Carmen Rad, owner (and Big Picture Brain Squad member), describes the SBA as a “true partner for us,” citing the collaboration as being essential to growth. “SBA enabled us to buy a commercial property for our business, financed the upgrading and remodeling of the building as well as the purchase of a large printing machine that helped us compete with some larger competitors,” she says. “We would not have been able to finance all that we did using conventional commercial financing.”

Now, she and her team can celebrate being recognized in the 30-second spot as an ideal example of what a successful collaboration looks like. View the ad here.

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.



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