How To

Monthly Project: Get Your Sales Team on LinkedIn

Three posts per week. Two minutes each. That’s all it takes.

Published

29 seconds ago

January 10, 2026

Big Picture Staff BIG PICTURE Jan-Feb 2026 Issue

Ask your staff to start making three posts each week on LinkedIn. IMAGE: GENERATED BY GOOGLE NANO BANANA

Your best salespeople understand this: customers award jobs to people, not companies. LinkedIn keeps those relationships strong between jobs. Here’s how to make it work:

THE REQUIREMENT: Every salesperson must have an active LinkedIn profile with your business listed as their employer. Check monthly to verify they’re posting.

THE PITCH TO STAFF: “LinkedIn makes YOUR job easier. When customers see your posts, they come back instead of ordering elsewhere. One extra sale per quarter from staying top-of-mind = $X,000/year in your pocket.”

THE MINIMUM STANDARD: Three posts per week—Monday (design you love), Wednesday (local business shoutout), Friday (marketing education or customer success). Two minutes each.

WHY IT WORKS: Customers remember people, not business names. Your staff’s LinkedIn presence keeps relationships warm, generates referrals, and brings people back.

Related Topics:Featured networking sales social media

Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.