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Links Signs Creates 5 London Underground Graphics in Salute to Euro 2020 Soccer Tourney

Wall and floor graphics accompany fans as they travel to Wembley Stadium.




King’s Cross installation by Links Signs | Courtesy: Drytac

Links Signs, a U.K.-based signage and large-format print business, recently created a series of graphics at five London Underground stations in salute to this year’s Euro 2020 soccer tournament.

Euro 2020 had been due to take place last year but was delayed until this year due to the pandemic. The tournament is a special edition of the quadrennial competition, with matches taking place at locations across Europe.

Wembley Stadium was one of the venues selected to host games, and to mark the occasion, Transport for London (TfL) approached Links Signs to produce a series of themed graphics to accompany fans as they traveled across London to the stadium.

Graphics were installed at King’s Cross and Paddington – two of London’s busiest terminus stations – as well as Baker Street, London Bridge, and Wembley Park, the latter being where fans exit the train to walk down the famous Wembley Way to the stadium.


Links Signs, an accredited printer and installer for TfL, worked with the commercial team at TfL and its agency to create a series of graphics that provided unique photo opportunities for fans. Prior to installation, Links Signs met with the graphics agency at the proposed sites to collaborate on the best solutions for the multi-site project.


The project included wall graphics at King’s Cross and Paddington that mimicked the players’ tunnel at Wembley Stadium, as well as football pitch floor graphics and a design that integrated existing seating at the station to give the effect that fans were in the stadium dugouts.

All the Euro 2020 graphics were printed on Drytac Polar Grip polymeric self-adhesive vinyl, paired with Drytac Interlam Pro Emerytex, which is fully approved by TfL and carries all the required fire and slip certifications and ratings for public spaces.

Links Signs used an HP Latex 570, installed 18 months ago, to print the graphics onto the vinyl and carried out installations of all the graphics over five nights, in time for the start of the tournament on June 11.

Paul Cox, operations manager at Link Signs, said he enjoyed working with Drytac Polar Grip.

“When working on projects for London Underground, we cannot use any materials that are not approved [by TfL],” he said. “Drytac is not only approved, but also an incredibly stable and reliable product that can be easily applied.”




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