It’s Wise to Specialize: Innovative Graphics

The cat’s out of the bag: Printers have gotten faster, have become easier to use, and have grown more affordable.

But technological advancements in digital printing haven’t always spelled out good news for top-notch PSPs: If anyone can push a few buttons and make money off the outcome, how can you differentiate yourself from your competition?

One area of progress that gives you, the five-star print shop, a window of opportunity is the increasing specialization of media. Your faster, more user-friendly printer is probably also more versatile in its material compatibility – it just so happens that print buyers are demanding more unique methods of branding. They want flexibility, versatility, and impact. And they want it on the walls, windows, elevators, ceilings, columns, doors, and floors.

So, here enters your shop, armed with years of experience, a dedication to quality imaging, and a readiness to say “yes.” All you need to do now is push the button.

Explore these seven projects for a little inspiration – and some advice along the way:

Floor and Stair Graphics at Cotton Bowl Stadium

Battling a Rainstorm for Festival Graphics

Modular Graphics Market Cheese Experience

A Stunning Kate Hudson Elevator Wrap

Floor Graphic Becomes Tradeshow Talking Point

Photographer Exemplifies Sophistication in Fine Art Printing

Digital Printer Scares up Halloween Floor Graphics