ISA: Signage Markets Exceed Historical Trends

ISA’s second quarterly report of 2016 suggests that all four market segments – printing, digital signage, electric signage, and architectural signage – will grow at rates above the historical trend through 2018. The authors at IHS Vandiver and Associates attribute market stability to larger US economic factors like increased consumer spending, employment, and housing construction.

The report states that, while a weak Q1 prompted lower expectations for 2016, each market index has held above zero.

Most notably, findings point toward an increase of 8.3 percent for the supplier side of the electrical/digital signage segment by the end of the year. On the end market side, the authors expect DOOH to increase 16.4 percent this year before slowing through 2020.