Healing Power

To bring attention to domestic violence during the weekend surrounding International Women’s Day, ad agency WCRS, non-profit Women’s Aid, and media company Ocean Outdoor created a billboard campaign for three London locales.The digital billboards featured a battered woman whose bruised face healed as people stopped to look. Views from passersby were measured with Lookout, a facial recognition technology.

“The system recognized all faces that appeared in the camera view and published a constant stream of data that detailed the time the face had been recognized, the coordinates of the face, and how long it had actually looked directly at the screen,” says Dino Burbidge, director of technology and innovation, WCRS.