From Vinyl Shop to ADA Signage Powerhouse: How One Woman-Led Business Is Thriving in Print

IN 2006, A determined entrepreneur purchased a struggling franchise in Lakewood, Colorado, with a vision for something greater. Five years later, she moved the business to Brighton to accommodate growth, and since then, her company has expanded twice, growing from 1,200 square feet to an impressive 8,000 square feet of operational space.

What started as a basic vinyl shop has now become a specialized hub for ADA-compliant signage and dimensional branding. “Back then, we had to manually lay four layers of vinyl to produce multicolor yard signs and vehicle graphics,” says owner Dawn Homa. “Now we’ve invested in technology like our ADA Mutoh printer and transitioned into custom ADA solutions using 3D printing o “Now we’ve invested in technology like our ADA Mutoh printer and transitioned into custom ADA solutions using 3D printing on materials like plastics, wood, and metal.”

Women Leading Women

Certified as a Woman Business Enterprise (WBE) in 2013, she has been a vocal advocate for supporting women in business. “I hire people who complement my skills — not duplicate them,” she explains. “Our team includes both men and women, and we run like a well-oiled machine. The women who succeed here are focused, driven, and collaborative.”

Her leadership style is personal and inclusive. Referring to her team as “my kids,” she fosters a culture of respect, shared success, and ownership — something that has undoubtedly contributed to the company’s $2 million annual revenue.

Resilience is a cornerstone of her approach. Whether it’s tariffs or a global pandemic, she believes success comes from preparation. “We plan for it — we bought up supplies like aluminum when we saw what was coming with these tarriffs,” she says. “It’s the same reason we weathered 2020 so well.”

With a fleet of equipment that includes flatbeds, Epson and Mutoh ADA-specific printers, and Summa and Graph Tech plotters, her business is well equipped to meet growing demand — including sizable contracts with local school districts.

Still, it’s the people behind the machines who matter most. “I don’t build signs myself. I’m the one who’s out front with the clients, getting them excited,” she says. “Sales and marketing — that’s my strength. And if you get a customer excited about what’s possible, they’ll buy into the vision.”

Living Fully Outside the Shop

While work once consumed all her time, she now prioritizes a healthy work/life balance. She and her husband (who’s not in the business) travel several times a year, taking trips that span 10 days or more. “The business runs while I’m away because I have the right people in place. That took time — but it’s possible.”

A Heart for Rescue

Outside of work, she finds joy in fostering and adopting senior dogs. Her latest rescue, Elsa, joined the family under special circumstances. “She wasn’t socialized and had trouble finding a home. I was fostering her, but of course, I adopted her,” she laughs. “I love the older ones — they have so much love left to give.”