News

Corel Rebrands as Alludo

Corel PaintShop Pro and CorelDRAW will retain their existing branding.

Published

2 years ago

September 16, 2022

Corel (Ottawa, ON, Canada) has recently announced that it is undergoing a full rebrand, including a new name, Alludo. With more than 2.5 million paying customer relationships in more than 130 countries, the rebrand leverages a history of more than 35 years, according to a statement from the company. The company’s products include Parallels, CorelDRAW, MindManager and WinZip. These brand names will remain the same.

“This is a watershed moment for us,” Christa Quarles, CEO, Alludo, is quoted in the statement. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like—for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand.”

For more information, visit alludo.com.

Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

click to Comment(Comment)

Up Next

American Print Consultants Partners with Ultraflex

Don't Miss

SAi Appoints New VP of Product Management

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.