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Avery Dennison Opens Voting for 2014 Wrap Like a King Challenge




Avery Dennison announced today that public voting in the “Wrap Like a King” Challenge featuring Avery Dennison® Supreme Wrapping Films is open. Six professional judges have narrowed the 2014 car wrap entries down to 32 finalists. These top car wraps will compete through four rounds of public voting, ultimately crowning the grand prize, “Fan Favorite” Award.

Voters in the Challenge can choose their favorite entries from the Top 32 at Entries with the most votes at the end of each round will move to the next round of competition. The vehicle wrap entry with the most votes in the final round of voting will win the title of “Fan Favorite” and an all-expense paid trip to SEMA in Las Vegas.

All voters, from all rounds, will be entered into a drawing to win a grand prize, a $150 Croftgate gift card. Voters will also be chosen randomly in all rounds of public voting to win multiple Croftgate gift cards.

“The voters will have a tough decision picking their favorite this year. I’ve been amazed at the creativity shown by installers using a variety of our Supreme Wrap Films and Conform Chrome,” said Erin Harmon, North America segment manager, Graphics Solutions at Avery Dennison. “The installers really stepped up their game in our second annual Challenge.”

Two winners will be crowned in the 2014 Wrap Like a King Challenge. The Judges’ Choice and Fan Favorite Award grand prize winners will be announced October 13. Both award winners will receive an all-expense paid trip to the 2014 SEMA Show to be featured in the West Coast Customs booth.

Judges for the competition include:
• Ryan Friedlinghaus, founder and CEO of West Coast Customs
• Kevin Putnam, lead designer and social media manager at West Coast Customs
• Justin Pate, leader of Avery Dennison hands-on car wrapping workshops and certification program in North America
• Dan Marx, vice president of markets & technologies for the Specialty Graphic Imaging Association (SGIA)
• James “Ruggs” Kochevar, publisher of SIGN & Digital Graphics and WRAPS magazines
• Frank DeFeo, national sales director, Croftgate USA


Avery Dennison Graphics Solutions hosts this competition with supporting sponsors, West Coast Customs and Croftgate USA. A total of over $15,000 in prizes will be given away to participants and voters.

For official contest rules and regulations, and more information about the contest, judges and prizes, please visit
Vinyl wraps and graphics can be installed on most vehicles and boats, ATVs, motorcycles and RVs. Wraps easily change the look of a vehicle and can be installed quicker than a custom paint job.

For more information on Avery Dennison products and where to buy Supreme Wrapping Films, designers and installers can visit Learn more about West Coast Customs at and Croftgate USA at

About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit Join the Avery Dennison conversation at, follow us @AveryGraphics on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.




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