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Case Studies

Artwork Brightens Elevator Walls at Asheville Museum

Local print shop executes a vibrant installation.




The Client: Asheville Art Museum
The Players: Asheville Color and Imaging
Tools + Supplies:

  • Roland DG TrueVis VG2-540 digital printer/cutter
  • Roland TR2 inks
  • Avery MPI-2923 adhesive vinyl
  • Avery DOL-3060 gloss laminate


The Job

The Asheville Art Museum, founded in 1948, recently underwent a major expansion and renovation project. “Utilizing the current building footprint of the Museum, this environmentally friendly project includes the historic preservation of the Museum’s current North Wing (the 1926 Pack Library building), renovation of prior Museum spaces, and new construction to transform current disparate spaces into a cohesive, coherent, and inviting Museum,” according to the Museum’s website. The updates covered the exterior and interior of the building, which included adding vibrant graphics to otherwise plain elevators. This is where North Carolina-based Asheville Color and Imaging stepped in.


Asheville Color and Imaging used its Roland DG TrueVis VG2-540 digital printer/cutter onto Avery MPI-2923 adhesive vinyl with Avery DOL-3060 gloss laminate for their work on the community-based nonprofit visual art organization. The shop set up files in Adobe Illustrator and used Roland’s VersaWorks RIP software for the print process. The project consisted of two full walls on two separate elevators; the artwork was completed by two local Asheville artists. Elevator 1 had six panels that measured 96 inches wide by 32 inches high. Elevator 2 had six panels that measured 120 inches wide by 38 inches high.

“The TR2 inks with the orange option have been a great addition for us – they’ve really expanded the color gamut, opening up new creative opportunities,” says Jeffrey Jones, owner of Asheville Color and Imaging. The installation was completed right before the pandemic shutdown began; the Museum is now open to visitors.

“With the word ‘color’ in the name of your company, you have to make sure you do it very well.” —Jeffrey Jones, owner, Asheville Color and Imaging




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