50% Cheaper, 100% Disaster: A Vehicle Wrap Horror Story

50% Cheaper, 100% Disaster

“While we focus more on the value we provide before, during, and after a project, we — like others — sometimes get outbid. In one case, we gave a new client a competitive estimate for a vehicle wrap that reflected the value we bring to every job. They declined, choosing another shop that offered to do it for 50% less. A few weeks later, the client called back asking us to review the other shop’s work and provide a statement they could use in small claims court. In my 30 years in the graphics industry, I’d never seen a worse vehicle wrap. I’ll spare the details, but the other vendor did a huge disservice to the industry. We ended up redoing the wrap, with quality and care. Just one more reason we train and certify our installers — and commit to delivering real value and a solid client journey!” — Derek A., Columbus, OH