Categories: Expert PerspectivesInsight: Adrienne Palmer

This Is for You

That’s the number of conferences, tradeshows, and industry events I’ve traveled to in the 5 and a half years I’ve worked for Big Picture. I don’t even want to begin to calculate the number of planes, hotel rooms, and preflight Bruegger’s Bagels that amounts to.

At each function, I find myself skimming the agenda for sessions, speakers, and booths tailored to our niche: wide-format digital print. Out of the 34 industry events I’ve attended, not one has been designed specifically for us.

Until now.

WFX: Wide-Format Exchange is a new event created just for you: the wide-format print provider.

There’s no sifting through the tradeshow guide hoping you’ll spot a “wide format” educational session, only to find a 101 class for beginners. There’s no wading through a cocktail reception in search of someone who’s just as excited about the latest superwide technology on the show floor. WFX’s agenda is personalized for you. Your peers – who are also looking to expand, diversify, and evolve – will be all around.

I don’t want to inundate you with the full agenda, so here are just a few of the can’t-miss topics tailored for wide-format professionals:

How a Punk Rocker from LA Became a One-Stop-Shop Rockstar in Vegas
Re-Imagining 3D in the Wide-Format Space
If Wallcoverings Could Talk: New Opportunities in Interior Décor
The Future is Now: The Two Key Places to Automate Your Production
What Single-Pass Printing Means for Your Business
Preserving Customer Loyalty, featuring this month’s columnists
Big Picture’s Women in Print Panel

Join us May 21-23 in Minneapolis. Discuss common challenges amongst your friends in the business, bring home actionable takeaways to your staff, and ultimately, learn how to be even more successful in the wide-format market. Trust me, you don’t want to miss this opportunity.

I’m excited that my 35th industry event will be WFX, an event finally dedicated to our industry.

See you in Minneapolis!

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.