Interior Décor

Wallcoverings Showcase Power of Digital Print

ABLE TO EFFICIENTLY render vibrant colors in exquisite detail, large-format digital printing opens opportunities to redefine wallpaper aesthetics. And yet, transforming an ordinary interior into a mesmerizing, immersive environment is an effort encompassing more than just printing. Each of these examples showcases a manufacturer partnering with a renowned celebrity designer to create a lasting impression for a commercial space.

MAKE A STATEMENT

Shantell Martin is a world-renowned artist and fashion and design icon. Made in partnership with Momentum Textiles and Wallcoverings, Well Well Well showcases Martin’s signature whimsicial line work, originally created using a black medium-width Staedtler Lumocolor marker to form a continuous yet meandering line. Martin transforms the design by adding her cast of characters, including stick men, faces and birds, as well as her handwritten thoughts and phrases.

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SCALING SOPHISTICATION

Taniya Nayak, a renowned interior designer known for her work on HGTV and Food Network, as well as her Boston-based interior design firm, has teamed up with MDC Interior Solutions. Together, they created a commercial wallcovering collection that prioritizes harmonious color palettes and various patterns to achieve a unified, complimentary appearance. One standout large-scale design from Nayak’s Forest collection is “Bloom,” which adds a touch of elegance to high-traffic spaces such as hotels, restaurants, and offices. Each collection is organized by color first, then by pattern, to make the search more designer-friendly. The Forest collection, available in a range of different sizes, features a refreshing green hue that conveys a luxurious ambience and captures a rare sense of authenticity.

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STORYBOOK SCENIC

American-made craftsmanship defines the charm of designs from Erin and Ben Napier, who partnered with York Wallcovering. The Erin & Ben Co. collection is filled with florals, vintage botanicals, and whimsical folk-art inspirations, lending a personal touch to help build a layered, nostalgic design. The 13-foot pastoral woodland scenic depicted in the pattern “Scenic Pastures Mural” evokes the charm and sophistication of a first-edition vintage bookplate.

BOLD ARTISTRY

Modernist designer Sina Pearson’s medium-scale modernist motif creates a pleasingly organized abstract quality in this collab with Momentum Textiles and Wallcoverings. Available in eight colors, Artist Proof features bold, primary brights, softer mid-tones and a selection of neutral colors, all designed to add an artist’s touch to the workplace, hospitality, and institutional interiors.

These industry trendsetters envision a colorful and personalized future with wide-format vinyl printing. As interest in commercial wallcoverings grows, seize the opportunity to expand your expertise, boost sales, and shape new possibilities in commercial décor.

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Sarah Tiwana

Sarah Tiwana is the Executive Director of the Wallcoverings Association (wallcoverings.org), a nonprofit trade association representing wallcovering manufacturers, distributors and suppliers.

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