This Movie Promo Project Left a Sweet Taste in Audiences’ Mouths

GPE offers film fans an immersive brand experience.

PRINT SHOP: Global Printing | Enterprises (GPE) | globalprinting.ca
LOCATION: Mississauga, Ontario, Canada
TOOLS AND SUPPLIES: HP Latex 3100 printer, Drytac Polar Grip Air vinyl, Drytac Polar Premium Air film, Drytac ReTac Smooth 150 polymeric PVC film, Drytac FloorTac PVC film, Drytac Interlam Pro Emerytex film

THE EVER-EXPANDING applications of large-format print could perhaps be described as a “world of pure imagination.” Ontario, Canada-based print business Global Printing Enterprises (GPE) recently opened shoppers’ eyes to the possibilities of print with an immersive display promoting the new Hollywood prequel film “Wonka,” starring Timothée Chalamet as the famous Willy Wonka.

To hype up the beloved fictional chocolatier’s origin story, Warner Bros. promoted the film with activations around the world, including Yorkdale Shopping Centre in Toronto, Canada. Reignite Marketing, Warner Bros. Canada, and Oxford Properties called upon GPE, a longtime print partner, to print and install a special experience for fans to enjoy: “Wonka’s Sweet Escape,” offering visitors the chance to explore Wonka’s candy shop and enjoy a series of photo ops complete with wall murals, displays, backdrops, and floor graphics.

The project required graphics that stood out and captured both the attention and imagination of visitors, while also adhering to strict indoor-air quality, anti-slip certification, and fire compliance standards. GPE used the shop’s HP Latex 3100 to output graphics on Drytac Polar Grip Air vinyl, Drytac Polar Premium Air film, Drytac ReTac Smooth 150 polymeric PVC film, and Drytac FloorTac PVC film paired with Drytac Interlam Pro Emerytex film.

Collaborating with fabricators dpfx.to (instagram.com/dpfx.to) and Drawbox Design & Fabrication (drawbox.ca), the mind-boggling activation featured a 32 x 70-foot carpet floor graphic, “cobblestone” path adorned with a 35-foot-tall cherry blossom tree, oversized mushrooms, flowers, lollipop displays, colossal Wonka chocolate bar, and large-scale graphics featuring characters from the film.

Kelsey Johnson

Kelsey Johnson joined the Big Picture and Screen Printing teams as assistant editor in January 2017 after graduating with a bachelor’s degree from Purdue University. She is based out of Cincinnati and spends her free time exploring local coffee shops and driving all over the Midwest attending concerts.