Print Shop: Premier Graphics | premiergr.com
Location: Vancouver, British Columbia, Canada
Tools and Supplies: HP Latex R1000 Plus printer, Drytac Polar Grip white polymeric self-adhesive film, Drytac Interlam Pro Emerytex monomeric soft calendared PVC laminating film, and Drytac Interlam Pro Gloss overlaminating film.
PREMIER GRAPHICS BROUGHT to life a vision by artist Jessica Angel, whose idea it was to mix colorful graphics with augmented reality (AR) to “extend” the Cambie Street Bridge into a 19,000-square-foot public art installation for the Vancouver Biennale exhibition. Angel’s design featured a two-dimensional vinyl mural that wrapped the pedestrian walkway, supporting columns, and underside of the bridge.
“The process consisted of the testing of many materials, and of course balancing a budget that was already stretched thin,” said Taylor Sellinger, partner and general manager, Premier Graphics. “We needed to fit the client’s budget with a material that was likely to last 18 to 24 months and meet the slip- resistance requirements for the safety of the public.”
Premier Graphics used Drytac Polar Grip white polymeric self-adhesive film for the printed film parts of the installation, Drytac Interlam Pro Emerytex PVC overlaminating film for the floor graphics, and Drytac Interlam Pro Matte pressure sensitive overlaminating film for the pillars and ceiling. Graphics were printed on the company’s HP Latex R1000 Plus printer; material was supplied by ND Graphics.
Passersby were encouraged to download the Vancouver Biennale app for free and hold up their phone while walking through the walkway. Doing this created a whole new dimension, transforming parts of the installation.
“The virtual reality experience developed is amazing when paired with the graphics,” says Sellinger.
PHOTO GALLERY (3 IMAGES)
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