A brand built a store, and due to the inexperienced associates of the principal designer, they were running behind schedule for their grand opening. Multiple types, sizes, and styles of graphics were produced and installations scheduled. Installers arrived at the scheduled time, but the site was far from ready. Installers, knowing they had a responsibility to the customer, did their best to clean a large area and layout the graphics for installation. The associates began walking all over the graphics, damaging many panels, and when asked by the installers to not walk across the graphics, they began profanely stating “Do you know who I am?” and demanding the installation crews leave the location. P.S. This was one day before opening. It was a challenge getting the crews to return to complete the project. No one should speak so disrespectfully to the tradespeople going above and beyond to provide a great brand experience. At the end of the day, the install was completed on time, and we are now working with the client to prevent future occurrences of such poor behavior. — Brian Hite, Image Options, Foothill Ranch, CA
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