The potential for print service providers in the realm of out-of-home advertising goes far beyond the billboard – although for the judges of the OBIE Awards, creativity of content is valued just as much as the creativity of the medium. The winners across the Business & Technology category boast floor and stair graphics, bus wraps, and more.
Best of Show: Made this with Adobe Creative Cloud
Creative agencies: MRY, Colossal Media
Advertiser: Adobe
Best of Show: You Can't Make This Stuff
Creative agency: Sukle Advertising & Design
Advertiser: Denver Water
Gold OBIE: World Gallery
Creative agency: TBWAMedia Arts Lab
Advertiser: Apple
Silver OBIE: Color Bars
Creative agency: TBWAMedia Arts Lab
Advertiser: Apple TV
Silver OBIE: The Story of the Opening
Creative agency: Antithesis Advertising
Advertiser: Golisano Children's Hospital
Finalist: Expectations
Creative agency: Colle+McVoy
Advertiser: Associated Bank
Finalist: Hey LA!
Creative agency: Oscar Insurance Corporation
Advertiser: Oscar Health
Finalist: MailChimp Billboards
Creative agency: MailChimp
Advertiser: MailChimp
Finalist: Wi-Fi Branches/Online Account Openings
Creative agencies: SapientNitro, Wilkins OOH
Advertiser: First Niagara Financial Group
Finalist: Powering the Mobile Commerce Revolution
Creative agencies: Noble People, West
Advertiser: Braintree
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Automotive OOH Ads Leverage Mixed Media