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Stair Graphics, Bus Wraps Shine in OBIE Awards

The Business and Technology winners showcase the possibilities of print.

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The potential for print service providers in the realm of out-of-home advertising goes far beyond the billboard – although for the judges of the OBIE Awards, creativity of content is valued just as much as the creativity of the medium. The winners across the Business & Technology category boast floor and stair graphics, bus wraps, and more.

Best of Show: Made this with Adobe Creative Cloud
Creative agencies: MRY, Colossal Media
Advertiser: Adobe

Best of Show: You Can't Make This Stuff
Creative agency: Sukle Advertising & Design
Advertiser: Denver Water

Gold OBIE: World Gallery
Creative agency: TBWAMedia Arts Lab
Advertiser: Apple

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Silver OBIE: Color Bars
Creative agency: TBWAMedia Arts Lab
Advertiser: Apple TV

Silver OBIE: The Story of the Opening
Creative agency: Antithesis Advertising
Advertiser: Golisano Children's Hospital

Finalist: Expectations
Creative agency: Colle+McVoy
Advertiser: Associated Bank

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Finalist: Hey LA!
Creative agency: Oscar Insurance Corporation
Advertiser: Oscar Health

Finalist: MailChimp Billboards
Creative agency: MailChimp
Advertiser: MailChimp

Finalist: Wi-Fi Branches/Online Account Openings
Creative agencies: SapientNitro, Wilkins OOH
Advertiser: First Niagara Financial Group

Finalist: Powering the Mobile Commerce Revolution
Creative agencies: Noble People, West
Advertiser: Braintree

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Check out more :

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Automotive OOH Ads Leverage Mixed Media


 

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