Game Time gave out free game credits to customers who posted selfies with the arcade’s transit ads to social media. The 30-location campaign was handled by OOH provider Outfront Media with the goal of reaching Miami commuters, who spend an average of 160 miles traveling each week. Citing a 2012 Touchpoints USA Billboard Study, the firm says OOH advertising to mobile app media, social media, and web media can increase a campaign's reach by 316, 212, and 68 percent, respectively.
Check out more great print projects from our November/December issue:
Contra Vision Two-Way Media Displays World War I Tribute
Floating Graphics Commemorate Mother's Day
Universal Graphics Takes on Covert Rebranding
Dye Sublimation Outfits Olympic Hopefuls
Want to see your projects in Big Picture? Tag us using #mybigpic on Twitter, Facebook, or Instagram, and we’ll feature our favorites throughout future issues.