Case Studies

Selfie Campaign Extends Reach for OOH Ads

Miami arcade looks to social media to double campaign success.

Published

8 years ago

January 18, 2016

Game Time gave out free game credits to customers who posted selfies with the arcade’s transit ads to social media. The 30-location campaign was handled by OOH provider Outfront Media with the goal of reaching Miami commuters, who spend an average of 160 miles traveling each week. Citing a 2012 Touchpoints USA Billboard Study, the firm says OOH advertising to mobile app media, social media, and web media can increase a campaign's reach by 316, 212, and 68 percent, respectively.

Check out more great print projects from our November/December issue:

Contra Vision Two-Way Media Displays World War I Tribute

Floating Graphics Commemorate Mother's Day

Universal Graphics Takes on Covert Rebranding

Dye Sublimation Outfits Olympic Hopefuls

Want to see your projects in Big Picture? Tag us using #mybigpic on Twitter, Facebook, or Instagram, and we’ll feature our favorites throughout future issues.

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