In a brand-laden and consumer-driven culture, it's not enough for food and beverage labels to simply provide delicious product anymore. These 2016 OBIE Award winners brought another dimension to their brands with a touch of sentiment in the sky.
Silver OBIE: Wake Up
Creative agency: Moroch
Advertiser: McDonald's
Silver OBIE: Governor's Ball
Creative agency: Juniper ParkTBWA
Advertiser: MillerCoors
Silver OBIE: Miller Lite Pride Coaster Poster
Creative agency: Juniper ParkTBWA
Advertiser: MillerCoors
Silver OBIE: Summer 2015 Campaign
Creative agency: Gabriel deGrood Brendt
Advertiser: Summit Brewing Company
Finalist: Infinity Straw
Creative agency: Moroch
Advertiser: McDonald's
Finalist: Re-Brand Billboards
Creative agency: Colle+McVoy
Advertiser: Colle+McVoy
Finalist: Dairy Done Right
Creative agency: 72andSunny
Advertiser: Tillamook
Finalist: Red Bull Flugtag Portland
Creative agency: Kastner & Partners Los Angeles
Advertiser: Red Bull
Finalist: Share a Coke
Creative agency: Ogilvy
Advertiser: Coca-Cola
Finalist: Darigold Chomp & Barn
Creative agency: Wexley School for Girls
Advertiser: Darigold
Finalist: Thank you Farmers
Creative agency: Hiebing
Advertiser: Culver Franchising System
Finalist: Drink Steam
Creative agency: North
Advertiser: Anchor Brewing Company
Finalist: Drink 8 Glasses
Creative agency: Cramer-Kasselt
Advertiser: Crystal Springs
Finalist: Bock Bock
Creative agency: McGarrah Jessee
Advertiser: Spoetzl Brewery
Finalist: Bock :30
Creative agency: McGarrah Jessee
Advertiser: Spoetzl Brewery
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media