Case Studies

Print Brings Feeling to Food

OBIE winners create sentiment for food and beverage campaigns.

Published

8 years ago

October 10, 2016

In a brand-laden and consumer-driven culture, it's not enough for food and beverage labels to simply provide delicious product anymore. These 2016 OBIE Award winners brought another dimension to their brands with a touch of sentiment in the sky.

Silver OBIE: Wake Up
Creative agency: Moroch
Advertiser: McDonald's

Silver OBIE: Governor's Ball
Creative agency: Juniper ParkTBWA
Advertiser: MillerCoors

Silver OBIE: Miller Lite Pride Coaster Poster
Creative agency: Juniper ParkTBWA
Advertiser: MillerCoors

Silver OBIE: Summer 2015 Campaign
Creative agency: Gabriel deGrood Brendt
Advertiser: Summit Brewing Company

Finalist: Infinity Straw
Creative agency: Moroch
Advertiser: McDonald's

Finalist: Re-Brand Billboards
Creative agency: Colle+McVoy
Advertiser: Colle+McVoy

Finalist: Dairy Done Right
Creative agency: 72andSunny
Advertiser: Tillamook

Finalist: Red Bull Flugtag Portland
Creative agency: Kastner & Partners Los Angeles
Advertiser: Red Bull

Finalist: Share a Coke
Creative agency: Ogilvy
Advertiser: Coca-Cola

Finalist: Darigold Chomp & Barn
Creative agency: Wexley School for Girls
Advertiser: Darigold

Finalist: Thank you Farmers
Creative agency: Hiebing
Advertiser: Culver Franchising System

Finalist: Drink Steam
Creative agency: North
Advertiser: Anchor Brewing Company

Finalist: Drink 8 Glasses
Creative agency: Cramer-Kasselt
Advertiser: Crystal Springs

Finalist: Bock Bock
Creative agency: McGarrah Jessee
Advertiser: Spoetzl Brewery

Finalist: Bock :30
Creative agency: McGarrah Jessee
Advertiser: Spoetzl Brewery

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

Printvinyl Scored Print Media

New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.