Categories: Case StudiesOutdoor Advertising

Out of Context(ual)

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE “Eclipse Live Feed” campaign and Maryland Science Center's finalist work, “Science Center Eclipse 2017 Digital Campaign.” Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.

Silver OBIE Winners

Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truTV

Kelsey Johnson

Kelsey Johnson joined the Big Picture and Screen Printing teams as assistant editor in January 2017 after graduating with a bachelor’s degree from Purdue University. She is based out of Cincinnati and spends her free time exploring local coffee shops and driving all over the Midwest attending concerts.