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Out of Context(ual)

Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.

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The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE “Eclipse Live Feed” campaign and Maryland Science Center's finalist work, “Science Center Eclipse 2017 Digital Campaign.” Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.

Silver OBIE Winners

Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truTV

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