Most Wide-Format Pros Say “Yes” to Friending Clients on Social Media

QUESTION:

Do you or don’t you do anything specific to drive word-of-mouth?

YES: 93%

• Depends on the person of course. I have long time vendors and clients that have become my friends over the years. I wouldn’t friend someone on social media unless they were my friend. – Morgen M., Seattle, WA
• It’s a case by case, but mostly yes. – Darren L., Philadelphia, PA

• I like most of my clients, I would be fine having a beer with them anytime. – Kim M., Pleasant, SC

• Only occasionally. For the most part, we try to maintain a professional distance and ask that clients follow the company page only. However, since there are some clients with whom we’ve become more like friends, I do allow the barrier to melt a bit. – Derek A., Columbus, OH
• I’m friends with co-workers, suppliers, customers. I generally enjoy time with my peers & have grown to become friends with many of them. – Brian A., Milwaukee, WI

• Sales is all about relationships, I don’t typically do business with people I don’t like, and those that I do, I care for and I want to see them be successful and happy. At the end of the day, we’re all just normal people trying to do our best. – Jason T., Calgary, AB

• I think people who feel connected to you and see your likes and willingness to be transparent provides trust. However if ones social media is different than your business persona — may caution this bc then you may not want clients to see this side of you. – Tami N., Rutland, VT

NO: 7%

• Only LinkedIn and Instagram – Rick M., Glendale, WI