Do you ever have a random topic repeatedly pop up in your day-to-day life and then, all of a sudden, it’s international news? I’m not sure if it’s Big Brother in my Instagram feed or just how the global grapevine works, but my most recent case of this phenomenon involves straws. 

I was grabbing coffee about a month ago with a friend and she mentioned she forgot her reusable steel straw. I didn’t think much of it other than “That’s a cool idea. Good for you for going green.” A few weeks ago at dinner, my water came without a straw. Again, I didn’t think much of it, but my sister asked if she could have one. Our server’s response? “We’re trying to cut down on the amount of plastic straws used, so we don’t offer them unless someone asks.” This weekend I noticed a note where a handful of cocktail straws typically sits at the bar: “Straws by request only. We’re trying to save the turtles.” 

So, naturally, what did I see on my Twitter timeline today? Starbucks pledging to eliminate straws from its stores globally by 2020. 

The coffee company with 28,000-plus stores uses 1 billion plastic straws a year. In their place will be one-piece, recyclable lids or straws made from other materials like metal and paper. 

For years we’ve known plastic straws are not recyclable, with many ending up in our oceans and beaches, threatening marine wildlife. And yet, Americans use 500 million per day and plastic makes up 99 percent of the global drinking straw market. Change can clearly be difficult; it’s not always easy to shake up the status quo, especially when, for decades, “that’s just how things are.” 

So, what was the literal straw that broke the camel’s back and sparked this movement? Was it the viral video in 2015 of the poor turtle with a straw stuck inside its nose? Is it the ban of single-use plastic that’s now emerging in green-thinking cities? Or, are straws an easy first step toward an overall ban on plastic? (After all, they aren’t a necessity for most people – just a convenience.)

What have you been doing in your shop that you’ve known for years isn’t the most productive, safe, forward thinking, or sustainable? What is going to be the last straw in your production process that makes you stop, think, and change?

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.

Share
Published by
Adrienne Palmer

Recent Posts

5 Current Customer Revenue Generators You Likely Aren’t Thinking About

Increase revenues by connecting more effectively with the customers you already have.

4 days ago

Andretti INDYCAR Continue to Leverage HP Latex 800W for the 2024 Season

The long-running partnership has seen over 100 race cars prepped and wrapped over the last…

4 days ago

Kavalan Goes Big in United States With Media One Partnership

Kavalan’s PVC-free wide format materials will be distributed by the California-based large format imaging specialist.

5 days ago

Quicksilver Swift to Adapt to Challenges with Mimaki Technology

With the addition of a cutting-edge Mimaki printer, Quicksilver achieved high-volume productivity and won back…

5 days ago

swissQprint Strives for Ecologically Sound Production

The company embraces its corporate social responsibility by strives for production that is as environmentally…

5 days ago

Check Your KPIs, Reach Out to 200 Top Customers, and More To-Dos for Print Managers in May-June

Also, it's a great time of year to organize a community block party.

2 weeks ago

This website uses cookies.