July–August To-Dos: Add FAQs, Upgrade Your Tech, and Sharpen Your Origin Story

July 13-19

MANAGEMENT Summer reading challenge: 1 business book per month. Try The Plan by Kendra Adachi for time management or Financial Intelligence to truly decode your P&L.

July 20-26

WEBSITE Got a robust FAQ page? If not, gather your team and list the top 10 customer questions (“How long does it take?” “Can I see a proof?”). Build it, post it, maybe even auto-reply with it.

July 27-August 2

MANAGEMENT Form a customer advisory board — 10 great clients who’ll tell you what you’re doing well and what could be better. Bribe them with snacks and gift cards. Meet 3x/year. Golden insights = worth it.

August 3-9

STRATEGY What’s the biggest problem facing your business today? Now what is the smallest thing you can do to respond to that? What are you waiting for?

August 10-16

INSURANCE Hurricane season is on the way. One of the first questions an insurer will ask in the wake of a loss is, “Do you have an up-to-date inventory list?” If you’re not certain, get busy!

August 10-16

MARKETING What’s your origin story? How did your shop start? Build your own legend. Clients love a good backstory — it makes your brand feel real, not mass-produced.

August 17-23

TECHNOLOGY Bought new RIP software or digital cutter tools? Master them now. Don’t let the software run you. (And yes, “figure it out later” is how you lose a week to printer errors.)

August 24-30

OPERATIONS Write a letter to someone you admire — an artist, fellow printer, or even a longtime client. Could spark a future collab… or just make someone’s day. Win-win.