Manager's To Do
July–August To-Dos: Add FAQs, Upgrade Your Tech, and Sharpen Your Origin Story
From customer boards to storm prep, these smart moves will keep your print shop running strong through summer and beyond.
July 13-19
MANAGEMENT Summer reading challenge: 1 business book per month. Try The Plan by Kendra Adachi for time management or Financial Intelligence to truly decode your P&L.
July 20-26
WEBSITE Got a robust FAQ page? If not, gather your team and list the top 10 customer questions (“How long does it take?” “Can I see a proof?”). Build it, post it, maybe even auto-reply with it.
July 27-August 2
MANAGEMENT Form a customer advisory board — 10 great clients who’ll tell you what you’re doing well and what could be better. Bribe them with snacks and gift cards. Meet 3x/year. Golden insights = worth it.
August 3-9
STRATEGY What’s the biggest problem facing your business today? Now what is the smallest thing you can do to respond to that? What are you waiting for?
August 10-16
INSURANCE Hurricane season is on the way. One of the first questions an insurer will ask in the wake of a loss is, “Do you have an up-to-date inventory list?” If you’re not certain, get busy!
August 10-16
MARKETING What’s your origin story? How did your shop start? Build your own legend. Clients love a good backstory — it makes your brand feel real, not mass-produced.
August 17-23
TECHNOLOGY Bought new RIP software or digital cutter tools? Master them now. Don’t let the software run you. (And yes, “figure it out later” is how you lose a week to printer errors.)
August 24-30
OPERATIONS Write a letter to someone you admire — an artist, fellow printer, or even a longtime client. Could spark a future collab… or just make someone’s day. Win-win.
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