Categories: Case Studies

Healing Power

To bring attention to domestic violence during the weekend surrounding International Women’s Day, ad agency WCRS, non-profit Women’s Aid, and media company Ocean Outdoor created a billboard campaign for three London locales.The digital billboards featured a battered woman whose bruised face healed as people stopped to look. Views from passersby were measured with Lookout, a facial recognition technology.

“The system recognized all faces that appeared in the camera view and published a constant stream of data that detailed the time the face had been recognized, the coordinates of the face, and how long it had actually looked directly at the screen,” says Dino Burbidge, director of technology and innovation, WCRS.

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.