Categories: Case Studies

Getting Rambunctious with Output

The auto industry, it’s fair to say, rarely does anything in a small fashion. So when Ram Trucks decided to celebrate its Ram 1500 winning back-to-back Truck of the Year honors from Motor Trend magazine, it opted for this towering 145 x 155-foot building wrap on the side of its Chrysler Group headquarters in Auburn Hills, Michigan.

Featuring the front end of a Ram 1500 barreling across a truss bridge, the image was designed by The Richards Group, Ram Trucks’ ad agency. Rochester Hills, Michigan-based i.M. Branded (www.imbranded.com) produced the graphics using its HP Latex 850 printer, outputting onto Clear Focus perforated window film 65/35. i.M. Branded also installed the building wrap over a four-day period.

Big Picture Staff

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