General Formulations Announces Andrew Bishop as Vice President of Sales

(PRESS RELEASE) SPARTA, MI — General Formulations (GF), a leading global manufacturer of pressure-sensitive media, film, and laminates, announces the appointment of Andrew Bishop as Vice President of Sales. Bishop joins the organization with deep industry expertise and a passion for building high-performing sales teams and strong customer relationships. In this role, Bishop will lead sales strategy, customer engagement, and team development to continue to drive growth across GF’s global distribution network and customer base.

Andrew Bishop

With more than two decades of leadership experience across sales, marketing, strategy, and organizational development, Bishop brings a new level of energy and excitement to the growing industry leader. Prior to joining GF, Bishop served as President of RecogNation, a Baudville Brands Company, where he led sales and customer experience initiatives while also training and educating organizations on the power of recognition and gratitude in the workplace. Earlier in his career, Bishop served as Executive Vice President and Director of Sales & Marketing at Jarob, Inc., a custom fabricator and large-format digital printer specializing in wayfinding, décor, and signage. It was this early experience in the graphics industry that helped shape his passion and played a major role in his decision to return.

Bishop’s familiarity with General Formulations began early in his career through firsthand experience using GF products. “I was always impressed with the quality of the materials and the organization behind them,” said Bishop. “General Formulations has an experienced and talented team, products that speak for themselves, and a service model that is truly second to none.”

Bishop earned a Bachelor’s degree in Business Administration from Murray State University, graduating magna cum laude while playing baseball for the Racers. He is a Certified Recognition Professional through Recognition Professionals International, where he previously served on the Board of Directors and led education and certification initiatives. He also holds a Certificate in Organizational Culture Leadership from CultureCon.

“Andrew brings extensive experience in the graphics industry and a proven track record of helping teams grow and succeed,” said Mike Clay, President of General Formulations. “We’re excited to have his energy and leadership as we continue to grow. This is an exciting step forward for our company, and I’m confident the future is bright with Andrew joining our team.”